Viral Marketing – it works

By February 21, 2017Our Blog

You have a new product to bring to market.  You spent ages in R&D, and here it is.  It’s fantastic!   It works exactly the way it should, but despite how enthusiastic you are about it, let’s face it – it’s just not sexy.  So, how do you get that product in front of the people who need it or don’t know they need it – yet?

This is where viral marketing comes in.  Viral marketing can be effective as a stand-alone tool or as part of a larger marketing campaign. It can be used by both large and small companies, but can be especially attractive to smaller business, as it can be more cost-effective than traditional marketing efforts.  Here is a great example by “That Ultra Beer Thing”, which utilises a humorous story and youtube overlays at the end to turn viewer into the consumer in just a click.  Marketing gold.  Watch now.