We were approached by the refuse company, Five Ways, to create 2 promotional films and additional content for their new form of digital advertising space. Under a strict non-disclosure agreement at the time, the offering was large LED advertising screens pavement side of their slow moving refuse vehicles, which could show looped advertising content.
We pitched the idea of a promotional video which comprised of tracking the vehicle across London, whilst pedestrians watched eye catching content from the screens. We placed forward facing cameras to capture public interaction and responses, as well as reverse shot footage.
To ensure we had the interactions we needed, we devised eye catching looped pieces that were shown on the side of the vehicle.
Watch the demo video here:
Watch the looped screen content here:
Watch the explainer video here: