Animation Services: SWIFT DVR

By September 11, 2017Case Study

Animation Services: SWIFT DVR

Having provided high-end animation services to SWIFT for more than 5 years, SWIFT asked us again to pitch for 2 videos to promote their Daily Validation Reports service, a solution to the specific problem of fraudulent payments being sent across the SWIFT network when an organisation’s security has been compromised.

Due to the difficulties in the topic and with the end consumer in mind, our creative team decided to go with a Low Poly aesthetic alongside an incredibly contemporary colour scheme.  Using these methods, we created a video style that really drives home the Key points of the software in a clear and understandable way.

Neil Garrett, Head of Production said ” These videos are visually stunning while at the same time breaking down quite a complex, dry subject into a very accessible message. With so many fintech companies turning to animation to showcase their products, there are very few that come close to looking as good these do.”.

As part of our creative process, its always important to us to ensure that the videos actually do what they were intended to do.  We asked Jeff at SWIFT overall how he found the process and whether the videos meet their marketing objectives.

Video is an important part of B2B product marketing and we find that OMG’s service is excellent – from the actual video deliveries to customer service that attends every step in the process. They are very responsive and balance providing strategic thinking that goes beyond the initial brief with delivering in line with expectations. OMG isn’t always the cheapest option, but when service and quality is factored in they are my first choice of video supplier. I have recommended OMG repeatedly to my marketing colleagues and will continue to do so.”  Jeff, SWIFT

You can watch the final DVR videos below

Watch Video 1
Watch Video 2