You have a new product to bring to market. You spent ages in R&D, and here it is. It’s fantastic! It works exactly the way it should, but despite how enthusiastic you are about it, let’s face it – it’s just not sexy. So, how do you get that product in front of the people who need it or don’t know they need it – yet?
This is where viral marketing comes in. Viral marketing can be effective as a stand-alone tool or as part of a larger marketing campaign. It can be used by both large and small companies, but can be especially attractive to smaller business, as it can be more cost-effective than traditional marketing efforts. Here is a great example by “That Ultra Beer Thing”, which utilises a humorous story and youtube overlays at the end to turn viewer into the consumer in just a click. Marketing gold. Watch now.